Real Estate Farming: Part 3

How Long Should You Farm Before Seeing Results?

Welcome to part three of our series on real estate farming. If you've made it this far, you're probably wondering, "How long should I farm before I start seeing results?" This is a question that every real estate agent who embarks on farming asks, and it's where many agents either make it or break it.

Let’s be honest—most agents fail at farming for two key reasons. First, they don’t understand how to select the right farm area. They dive in without doing the necessary homework, and that’s a recipe for disappointment. The second reason is that they give up too quickly. In farming, quitting too soon is a surefire way to fail. Farming should be a long-term commitment; once you begin, stopping shouldn’t be an option. This is why step one—choosing your farm wisely—is absolutely crucial.

Now, with the tools and technology available today, you have an array of cost-effective touches that you can incorporate into your farming strategy. Digital advertising, like Facebook and Google ads, is just the beginning. Emails, mobile ads, and social media campaigns are all powerful tools you should be using. But don’t stop there—handwritten cards, birthday and holiday cards, client appreciation events, personalized gift deliveries, and subscriptions to your real estate newsletters or magazines can also make a huge impact.

All of these touches should be tracked meticulously, and your strategy should be built around your budget. At Engel & Völkers Tampa Downtown, we offer an eight-week Boot Camp to help you develop your farming strategy. Plus, we provide support for generating the marketing materials you’ll need for your efforts.

Remember, farming isn’t a sprint; it’s a marathon. Happy farming!